Digital Signage mediums use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information as opposed to static signage to convey a message.
Nowadays, digital content can be created easily via a Content Management System. Its control panel has built-in tools which allow advertisers to combine audio, video, image and interactivity by themselves. Digital contents displayed on the signage is presented in one of the following formats:
- Text – Scrolling text. Either scrolling text, or text dynamically updated via external news feed source.
- Images – Scrolling images, usually in the format of digital advertisement posters
- Video – Usually in the format of commercial TV advertisements.
- Interactive interfaces – Combining with Touch Screen and Kinect Sensors, it allows two-way communications with the users. It helps to engage users and also helps advertisers to gain insight in customer behaviors.
Digital Signage creates a Customized solution to Attract, Advertise, Inform or Entertain your employees or customers.
Digital signs rely on a variety of hardware to deliver the content. The components of a typical digital sign installation include one or more display screens, one or more media players, and a content management server. Sometimes two or more of these components are present in a single device but typically there is a display screen, a media player, and a content management server that is connected to the media player over a network. One content management server may support multiple media players and one media player may support multiple screens.
The experts at Inspire AV will work with your company to design the best Digital signage system to fit your needs and budget.